Which statement best explains how counselors influence yield in enrollment?

• A. Yield is primarily a measure of student satisfaction after graduation.
• B. Yield measures admitted students who enroll; counselors influence yield by clearly communicating value, affordability, and fit; coordinating campus visits, follow-up communications, and timely information.
• C. Yield is a measure of acceptance rate.
• D. Yield can be increased by delaying campus visits.

Answer: (B)

Yield is the percentage of admitted students who choose to enroll. Counselors influence yield by clearly communicating the value of the education, the affordability or financial aid options, and how the program fits the student’s goals and needs. They also actively shape the decision process through coordinated campus visits, timely follow-up messages, and ready access to information. When students see a compelling value proposition, feel that cost is manageable, and experience a sense of fit through engaging outreach and a well-organized visit, they’re more likely to commit, boosting yield. Options that misstate what yield measures or suggest delaying visits miss this practical pathway to conversion.